SOCIAL SYSTEMS SIMULATION GROUP
Werner, Roland. (1972). A model and simulation of the awareness process within innovation diffusion: A summary of the research project. Proceedings: The Fifth Annual Simulation Symposium (pp. 293-321). New York: Gordon & Breach.
A MODEL AND SIMULATION OF THE
AWARENESS PROCESS WITHIN INNOVATION DIFFUSION:
SUMMARY OF THE RESEARCH PROJECT1
Roland Werner, Social Systems Simulation Group
Joan T. Werner, San Diego State University
This project has three objectives. The first goal is to clearly identify the major processes operating in the technology innovation diffusion phenomenon. The second goal is to construct, based on the wealth of empirical research in Sociology and Geography, a comprehensive micro-level model of one of these processes. And, the third goal is to provide an indication of the applicability of simulation technology to the study of a complex social process.
To fulfill the first goal, a general model of technology innovation diffusion is proposed in which a minimum number of important processes are identified. To fulfill the second goal, the awareness process, the first process identified, is modeled. The state of non-aware individuals precedes the awareness process and the state of aware individuals follows it. To fulfill the third goal, a simulation of the awareness process model is written using the GASP II simulation language. A preliminary description of an early simulation run shows that complex social relationships begin to appear in this information process only after some initial saturation of the community with aware individuals. The early tail of the cumulative awareness curve also seems to indicate a rising trend.
1 Copyright 8 1971 Social Systems Simulation Group. All Rights Reserved. Portions of this research were supported by an NSF Dissertation Research Grant No. GS-3121. Research facilities were provided by Social Systems Simulation Group, PO Box 6904, San Diego, California 92166-0904. Phone/Fax (619) 216-1601.
( 29 pages, 7 graphics, 0.5 MB )
Social Systems Simulation Group
P.O. Box 6904
San Diego, CA 92166-0904
Roland Werner, Principal
Phone/FAX (619) 660-1603
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Copyright © 1996-2004 Social Systems Simulation Group. All rights reserved.