Boulay, Marc Guy; PhD
THE JOHNS HOPKINS UNIVERSITY, 2001
HEALTH SCIENCES, PUBLIC HEALTH (0573); SOCIOLOGY, ETHNIC AND RACIAL STUDIES
(0631); WOMEN'S STUDIES (0453)
There is growing evidence that women's social networks regarding family planning
are influential in their
decisions to use a contraceptive method. It is unclear, however, how discussions
with peers facilitate
contraceptive use or what role information-seeking strategies may play in determining
the composition of
these networks. Identifying the reciprocal influences between individuals and
their social environment
may foster a greater understanding of the process by which innovations diffuse
throughout a community
and may inform community-based approaches to behavior change. The present study
examined
changes in the composition of women's family planning discussion networks over
time to assess both
the role of discussion networks in promoting contraceptive use and the role
of individual motivations in
constructing one's social environment. Data were collected at two points in
time from women living in
three villages in Dang District, Nepal using structured surveys (N = 281) and
semistructured in-depth
interviews (N = 12). Sociometric data were collected to identify discussion
networks. Cross-sectional and
longitudinal logistic regression models were used to test the research questions.
Adoption of family
planning was associated with positive changes in the composition of one's social
network. Women who
added a long-term user or recent contraceptive adopter or who had dropped a
non-user from their
network were all more likely to have adopted a contraceptive method. The use
of these multiple
pathways to contraceptive adoption suggested that a number of mechanisms mediate
the relationship
between social interaction and individuals' behavior. Individual-level characteristics
were associated with
these changes. Women with low levels of knowledge were more likely to have added
long-term users to
their network. Women with positive attitudes towards family planning were often
more likely to have made
positive changes to their network. Perceptions of spousal disapproval and son
preference were
associated with a lower use of Positive changes strategies. Cognitive dissonance
was used to explain
the role of these changes as strategies to minimize one's exposure to information
dissonant with one's
existing attitudes and beliefs. The present findings support current the use
of family planning programs
focusing on community-based activities aimed at women's empowerment.
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