HUO, YANGCHUNG PAUL; PHD
UNIVERSITY OF CALIFORNIA, BERKELEY, 1987
BUSINESS ADMINISTRATION, MANAGEMENT (0454)
Drawing on the transaction-cost theory of economics, a theortical model is developed
to explain how
organizational boundaries influence the decision to adopt a technological innovation
over time.
Organizational boundaries are defined both vertically and horizontally in terms
of vertical integration and
breadth of diversification. Specific hypothesis posit the mechanisms by which
organizational boundaries
influence the timing of innovation adoption. These include internal resource
allocation, commitment to
specific technologies, transaction costs, and interstage coordination. The empirical
analysis uses data on
the diffusion of new microprocessors across all manufacturing firms in the personal
computer industry.
The findings suggest that (1) organizational boundaries do affect the timing
of adoption, but their effects
differ across different generations of microprocessors; (2) other organizational
variables, such as size and
age, remain significant factors after the boundary variables have been controlled,
but their effects cannot
be reliably assessed unless the life-cycle stage of the microprocessor technology
is taken into account;
(3) some interactions between the boundary variables and size or age help provide
a more complete
explanation of the innovation-adoption behavior of personal computer firms;
and (4) the CEO's
background and tenure may play crucial roles in affecting the propensity to
adopt innovations in the
personal computer industry, although their effect deviates from what has been
predicted by common
wisdom.
Social
Systems Simulation Group
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