Adoption of pharmaceutical care: Application of the diffusion of innovation model
Airmet, Donelle Elaine; PhD
IDAHO STATE UNIVERSITY, 2001
HEALTH SCIENCES, PHARMACY (0572)
Little theory-based research has been done, despite the decade-old pharmaceutical
care paradigm shift,
to assess pharmacists' reasons for adoption or rejection of pharmaceutical care.
Using Rogers' Diffusion
of Innovation model, pharmacist innovation-decision stage and perceptions of
pharmaceutical care were
assessed. Pharmaceutical care cannot be provided without physician support,
therefore physician
attitudes and experience with pharmacists' expanded roles were obtained. Comparing
pharmacist and
physician perceptions allows identification of perceived barriers and attitude
differences toward
pharmacist roles. A questionnaire, mailed to 1,200 randomly selected pharmacists
and physicians in
Minnesota and Idaho, contained questions evaluating aspects of the model. Response
rate was 29.2
percent (n = 350), including 153 pharmacists and 146 physicians. Thirty-five
percent of pharmacists
reported adoption, while 36 percent were undecided and 29 percent had rejected
pharmaceutical care.
Lack of personnel resources (65%) and lack of reimbursement (61%) were the two
most often cited
reasons for rejection. Pharmacists mean assessments of the benefits of pharmaceutical
care on the five
scales of the model (relative advantage, complexity, compatibility, observability,
and trialability) ranged
from 3.07–3.80 (range 1–5, 5 = strongly agree). Physicians
were consistently more
negative (p ≤ .01) toward pharmacists providing clinical pharmacy, pharmaceutical
care, and
collaborative practice agreements then were pharmacists. Attitudes toward 33
pharmacy services
(traditional, expanded and pharmaceutical care) yielded significant differences
(p ≤ .01) between the
two professions for 30 items. Regression analyses found perceived compatibility,
year of graduation,
attending continuing education on pharmaceutical care, and reading institutionally
related journals to be
significant predictor variables for pharmacist adoption of pharmaceutical care.
Variables influencing
physician support of pharmacist provision of pharmaceutical care included perception
of contact with
clinical pharmacists and pharmacists in general, perception of pharmaceutical
care services, and
frequency of seeking additional information from a retail pharmacist. This study
demonstrates usefulness
of the model in understanding factors associated with adoption of pharmaceutical
care. Additionally,
findings suggest the significant perceptual differences between pharmacists
and physicians regarding
the value of pharmaceutical care.
Social
Systems Simulation Group
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